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Session Description: While we see strong growth in the Hosted Exchange business, there is still a large untapped SaaS business opportunity for our partners to attack. Through deep analysis of top performing partners, customer insights, and partner discussions we have a strong case for change on how to approach selling productivity in the cloud. In this session you will better understand why it makes sense to add Lync to your existing Exchange value proposition, receive deep analysis of customer and partner research, and hear best practices to help you learn from real-world experience and get started right away.